TERUGKIJKEN: CIRCL College Tour #26 | Golden business formula for Sustainability

Discover the secrets to the most successful sustainability strategies
Maurice van de Wege
1 oktober 2021

Back to the lecture halls with CIRCL College Tour! In this program you will learn everything about themes that are relevant for the transition to a sustainable, circular economy. Each month we invite an expert, professor or visionary to give a lecture about the scientific developments of the future.


In this episode: Melanie van de Velde, PhD


How can businesses trade successfully and tackle issues like poverty, inequality, social exclusion, pollution and climate change most effectively?

99% of business leaders believe that contributing to the United Nations Sustainable Development Goals is important to the future success of their company, but the majority say they don’t know how.

During this talk Melanie van de Velde reveals five key success factors that set the most successful sustainability initiatives apart from the many that are less effective. The insights are based on her book LOVE YOUR LEGACY and seven years of research. Her research was awarded the Adam Smith Prize for PhD Excellence, nominated by Cambridge University.

Be inspired by powerful examples from around the globe, and discover how to create and incentivize more successful impact strategies – For  better and longer-lasting results, globally and locally.

In case you missed out on the latest episode of CIRCL College Tour, please make sure to watch the below recording:

Viewing time: 73 minutes


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