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Changing times call for smart and creative entrepreneurship. For the first time, the Helsinki Fashion Week (HFW) - known as the only recognized sustainable fashion week - will go fully digital this year.
Fifteen international sustainable designers have been selected to take part. How does that work, digital designing? Is this the future of fashion and what does this mean for designers and producers?
Three entrepreneurs will share how they’ve changed their way of working in this digital era. With Evelyn Mora (creative director of the HFW), Tess van Zalinge (selected designer for the HWF), and Jana van den Bergen (innovation analyst at Fashion for Good.
Please note: Registration is done bij our Pakhuis de Zwijger colleagues. Just follow the “Aanmelden” button and you’ll be forwarded to Pakhuis de Zwijger’s registration page and the livecast. Have fun watching!
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Een nieuwe mindset in de mode industrie
‘Het is niet meer verantwoord zo decadent met steeds maar weer nieuwe spullen om te gaan.’
Vogue China is vanwege het grote bereik (oplage 1,6 miljoen) de belangrijkste editie van de Voguefamilie. Reden: het land telt 400 miljoen modehongerige millennials die in 2024 goed zouden zijn voor veertig procent van de wereldwijde verkoop van alle luxegoederen. De Chinese Vogue lanceerde in 2016 Vogue Me, puur gericht op die millennialdoelgroep.
Hoofdredacteur van de Chinese Vogue ME, Angelica Cheung, vraagt zich af hoe hongerig die millennial in een postcoronatijdperk nog is naar luxe. Daarnaast beseft ze dat er te veel modeshows zijn, die allemaal gepaard gaan met veel reizen en onnodige CO2-uitstoot. “Dat zal zeker voer voor discussie zijn de komende tijd.”
Digital fashion is breaking new ground
Previously, many fashion companies specialising in virtual apparel created clothing for gaming avatars. But since the start of the coronavirus outbreak, major labels are seeing the value of taking a pixel-led approach to their work.
Kerry Murphy, founder of The Fabricant, sees a lot of opportunities in the digitalisation of fashion. However, this requires a real shift in mindset, like abandoning many traditional aspects of the fashion business. Instead of mingling at trade events, packing seats at fashion shows and relying on mannequins to attract mall shoppers, brands can embrace a strategy that is more reliant on digital technologies.
Coronakans; het einde van fast fashion?
Hoewel de coronacrisis de hele kledingindustrie raakt, heeft vooral de fast fashion industrie het zwaar te verduren. Want ons online shopgedrag is dan wel in sneltreinvaart toegenomen, kleding shoppen staat niet bepaald hoog op onze prioriteitenlijst.
Reading the fine print: Ensuring Circular Business Models are truly sustainable
It is said that one of the most effective ways of reducing the overall impact of the clothing industry is to extend the active life of garments.
Over the last few years, many resale and rental initiatives have sprouted up across the apparel industry - both markets are growing, and set to continue thriving.
Designing with intent is key, but is intent enough?
DELEN
