WMTC – Let’s get serious about plastic
Amsterdam wants to sort 65 percent of all waste in 2020 – the number is now only 28 percent. Plastic is one of the most commonly used materials in the world, so how can we help and challenge businesses, workers, and residents across the city reduce their reliance on single-use plastics?
Plastic is one of the most commonly used materials in the world. It can be found literally everywhere, from our local supermarkets to the most remote oceanic environments, in which an estimated 8.8 million tons of plastic find their way every year. With covering no more than 3 percent of the land area of the earth, cities house over half the world population. As the world continues to urbanise, cities play a significant part in plastic consumption. From banning of plastic bags to smart recycling centers and collaborating with industries, how can cities play a significant part in reducing plastic waste? And how do we keep the city livable?
PROGRAMME
09.00 – 11.00 a.m.
HOW TO BECOME A PLASTIC SMART CITY?
- Kirsten Schuijt | CEO WWF
- Maria Westerbos | Director Plastic Soup Foundation
CLOSING THE LOOP
- James Hallworth | commercial manager circular & renewable industry Port of Amsterdam
- Edward Iemenschot | Business Developer AEB Amsterdam
- Jaap Vandehoek | CEO Umincorp
11.00 – 11.15 a.m.
Coffee Break
11.15 a.m. – 12.30 p.m.
RETHINK | RE-USE | REDUCE
- From waste to want: Setting the new normal
Eva Ronhaar | Head of Sustainability and Innovation and Director HEMA Foundation - From Plastic Promise to Plastic Action
Lizzy van der Venn | Brand Manager Heineken
Laura van de Voort | Co-founder Green Events
PROSPECTS OF A BETTER FUTURE
12.30 – 1.30 p.m.
Lunch Break
1.30 – 4.30 p.m.
- Best practices from example cities
- Van zooi tot mooi: Tour langs plastic initiatieven in de stad die zich bezig houden met plastic hergebruik
- Plastic Promise Kings Day 2020 with Heineken
- Business Model Challenge | Plastic-Free edition @ Impact Hub
