Amsterdam wants to sort 65 percent of all waste in 2020 – the number is now only 28 percent. Plastic is one of the most commonly used materials in the world, so how can we help and challenge businesses, workers, and residents across the city reduce their reliance on single-use plastics?
Plastic is one of the most commonly used materials in the world. It can be found literally everywhere, from our local supermarkets to the most remote oceanic environments, in which an estimated 8.8 million tons of plastic find their way every year. With covering no more than 3 percent of the land area of the earth, cities house over half the world population. As the world continues to urbanise, cities play a significant part in plastic consumption.
From banning of plastic bags to smart recycling centers and collaborating with industries, how can cities play a significant part in reducing plastic waste? And how do we keep the city livable?
Met in dit programma onder anderen

Daniel Poolen
Project Coordinator Sustainability at the Royal Netherlands Society of Engineers

Eva Ronhaar
Head of Sustainability at HEMA and director HEMA Foundation

Jaap Vandehoek
CEO at Urban Mining Corp

Maria Westerbos
Founder & Director at Plastic Soup Foundation

Kirsten Schuijt
Algemeen Directeur Wereld Natuur Fonds

Lizzy van de Venn
Brand Manager Heineken

Vincent Kneefel
Global Cities Lead at WWF

Edward Iemenschot
Business Developer AEB Amsterdam

James Hallworth
Commercieel Manager Circular Renewable Industry Port Amsterdam

Laura van der Voort
Co-Founder Green Events
Programme
- 09.00 – 11.00 a.m.: HOW TO BECOME A PLASTIC SMART CITY?
Kirsten Schuijt | CEO WWF
Maria Westerbos | Director Plastic Soup FoundationCLOSING THE LOOP
James Hallworth | commercial manager circular & renewable industry Port of Amsterdam
Edward Iemenschot | Business Developer AEB Amsterdam
Jaap Vandehoek | CEO Umincorp - 11.00 – 11.15 a.m.: Coffee Break
- 11.15 a.m. – 12.30 p.m.: RETHINK | RE-USE | REDUCE
From waste to want: Setting the new normal
Eva Ronhaar | Head of Sustainability and Innovation and Director HEMA Foundation
From Plastic Promise to Plastic Action
Lizzy van der Venn | Brand Manager Heineken
Laura van de Voort | Co-founder Green Events - 12.30 – 1.30 p.m.: Lunch Break
- 1.30 – 4.30 p.m.: PROSPECTS OF A BETTER FUTURE
Best practices from example cities
Van zooi tot mooi: Tour langs plastic initiatieven in de stad die zich bezig houden met plastic hergebruik
Plastic Promise Kings Day 2020 with Heineken
Business Model Challenge | Plastic-Free edition @ Impact Hub