On this Black Friday, November 25th, the doors of CIRCL will open for our guests to launch the first in person True Price Festival ever! This 2-hour program will be dedicated to everyone who wants to learn about the true price of modern consumerism and actively look for ways to improve their purchase decisions.
We all experience it: in the supermarket, in the store, or when buying something online; we are faced with not only prices and brands, but also their quality and impact. How can we know what to choose, what is less harmful to the environment and what is better for the people that produce it. There is so much information, and yet we don’t really know much of the truth behind what we consume. Given the context of rising prices and climate urgency, we must address this challenge and what moment is better to do this than on Black Friday – the international day of excessive consumption.
Watch the aftermovie:
Program Overview
- [16:30-17:00] Walk-in and session registration
- [17:00-18:00] Talks on True Price, Black Friday, and consumer role
- [18:00-19:00] Interactive after sessions (registration upon arrival)
FEATURED SPEAKERS

Kiki Boreel
Climate Ambassador of the Future

Eva van den Broek
Founder Stichting Behavioural Insights Nederland

Maarten Rijninks
Co-owner de Aanzet

Franciscus van Bokhorst
Co-founder THIJS-Drinks

Peter Singer
Ira W. DeCamp Professor of Bioethics at Princeton University & Philosopher

Henk Hofstede
Sectorbanker Retail | ABN AMRO

Ariane van Mancius
Founder & Company Owner Het Wagenhuis

Kieran Green
Sustainability Manager BOCCA

Michel Scholte
Directeur en co-founder True Price, Impact Institute & CSRD Academy, Minister van de nieuwe economie