True Price Festival on Black Friday
A growing number of farmers, producers, shops, wholesalers, cafes, restaurants and supermarkets is interested in true pricing. On Black Friday, the first Amsterdam True Price Festival will take place. The first supermarket in the world where consumers can actually pay the true price, will be opened.
Support your favourite true price product
As consumer or professional buyer you can learn more about the true price of products in stores and cafés and already pay the true price (voluntarily). Various products will be presented on their way to a true price. You will have the chance to support a product, by expressing an intention to buy it. The ‘line-up’ of the festival includes quality coffee, flowers and T-Shirts.
About True Price
True Price is a social enterprise with the mission to realize sustainable products that are affordable to all by enabling consumers to see and voluntarily pay the true price of products they buy.
We envision a world where all products are sold for a true price. If a product is sold for a true price, then no damage is done to people or to nature: it is fully sustainable. If all products are sold for a true price, then the global economy is sustainable. We outline the philosophy behind our vision in the True Price Manifesto. We are working towards this vision by developing and releasing open-source methodology documentation.
The mission of True Price is to realize sustainable products that are affordable to all by enabling consumers to see and voluntarily pay the true price of products they buy.
In 2012, True Price was founded and it in the subsequent years developed into world leading expert in methods and tools to measure and monetize societal impact. It calculated the true price of dozens of products around the world and saw a growing appetite for the idea among companies, governments and consumers. In 2018, we feel that the time is right to focus on realizing true pricing, a system where consumers and businesses can see, improve and voluntarily pay the true price of their products.