In this episode, we dive deep into the art of crafting an impact strategy with Willem Schramade, Professor of Finance at Nyenrode Business University.
In today’s fast-evolving landscape, how can businesses truly align profit with purpose? In this episode of Redefine the Bottom-line, we dive deep into the art of crafting an impact strategy that places societal value at the heart of business decision-making. From establishing KPIs that balance financial performance with societal outcomes, to defining a company’s unique role in key global transitions, we explore the essential steps to embedding impact into core business strategy.
Featuring expert insights from Willem Schramade, Professor of Finance at Nyenrode Business University and author of Sustainable Capitalism and Corporate Finance for Long-Term Value, this episode unpacks the practical tools and forward-thinking strategies that businesses can leverage for real transformation. Willem shares powerful examples of how leading with impact not only strengthens societal value but also drives enhances financial successes.
Tune in to discover how to set impact KPIs that fuel not just profit, but meaningful progress – how to make impact a strategic cornerstone, and ultimately, how to redefine what business success looks like in today’s world.
About the podcast
In a world where sustainability is key, redefining value and success from mere financial profit to True Profit—reflecting genuine societal well-being—has become the opportunity of the century.
As regulations like CSRD push for greater transparency, embedding impact into business decision-making is no longer optional; it’s essential.
Join Werner Schouten (CEO, Impact Economy Foundation) and Egidio Bundel (Program Producer, CIRCL Movement) as they engage with C-level pioneers who are spearheading this transformation.
Discover how to translate impact into the language of currency, and learn how to integrate it into the core of business strategy, reporting, investment, and leadership.
Tune in to find out how these trailblazers are leading the shift from a traditional profit-focused economy to one driven by True Prices, True Profits, and True Returns.
In this program:
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Resolving the stakeholder governance dilemma: An integrated performance approach - Dirk Schoenmaker & Willem Schramade
The discourse on stakeholder governance has been a contentious issue in recent years. This column argues that the challenge of multiple goals in stakeholder theory can be addressed through an integrated performance measure that combines profit and impact. Recent advancements in impact accounting facilitate the quantification of stakeholder value, enabling a more comprehensive approach to corporate governance.
Download: Ondernemingsfinanciering in de samenleving - inaugurele rede prof. Dr. Willem Schramade
Een integrale blik voor een toekomstbestendige onderneming in een toekomstbestendige samenleving.
Download: Corporate Finance for Long-Term Value - Dirk Schoenmaker & Willem Schramade
The aim of this book is to provide a corporate nance handbook for companies that want to create long-term value.